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Play, learn and collect with us

Children's toys, model cars and Ferrari merchandise in the heart of the city of Maranello.

Latest arrivals

Toys

vtech interactive binoculars

"picasso" magnetic construction toys

interactive digital globe

digital safe

electric Lightning mcqueen 7,2 volts

lego back to the future "speed champions"series

lego lightning mcqueen "speed champions" series

lego airport and aircraft "city" series

LEGO BUGATTI CHIRON PUR SPORT "TECHNIC" series

LEGO FORD GT40 MKII 1966 "TECHNIC" series

lego wonderful dolphines "creator" series

lego colourful hummingbird "creator" series

lego blooming cactus "botanicals" series

lego peace lily "botanicals" series

lego tulip bouquet "botanicals" series

"nebulous stars" art & craft series

stella sweet cuddles - vtech

my first playground - vtech

magical drum - vtech

"HAPE" wooden train set

faba + storyteller

Models and Ferrari

ferrairi water bottle

SCUDERIA FERRARI DRIVERS TEE Puma 2026

scuderia ferrari hamilton cap puma 2026

SCUDERIA FERRARI LECLERC CAP Puma 2026

ferrari umbrella

ferrari lanyard

L.HAMILTON'S HELMET MONACO G.P. 2025, LOOKSMART 1/5

lego ferrari F2004 & Michael Schumacher

ferrari soccer ball

FERRARI AMALFI LOOKSMART 1/43

lego sf90 xx "speed champions" series

Ferrari 499P #50 Winner 24H Le Mans 2024 1/18 and 1/43

FERRARI SF90 ASSETTO FIORANO - BURAGO 1/18

FERRARI FXX K LEGO

ferrari hypercar 499 p le mans -BURAGO 1/18

FERRARI SF-25

FERRARI SF-25

FERRARI SF-25

FERRARI SF-25

FERRARI SF-24 G.P. MIAMI - C.LECLERC - LOOKSMART 1/43

LEGO FERRARI SF-24

set of 6 ferrari pencils

ferrari sf90 xx stradale - burago 1/18

lego ferrari sf24

ferrari sf-24, g.p. australia winner c.sainz - looksmart 1/43

ferrari f40 - norev scale 1/12th

ferrari sf90 xx stradale - bbr 1/18. lim.ed. 60 pcs.

Ferrari 12 Cilindri, Rosso Imola - Looksmart 1/43

Ferrari SF90 XX Stradale, Rosso Corsa - Looksmart 1/43

Ferrari 499 P No.50 AF Corse, Winner 24 H Le Mans 2024, Looksmart 1/43

The historic toy and model shop in Maranello

In 1964, our toy shop opened in the centre of town, a short distance from the Ferrari factory, and has been run by the family ever since. Generations of children have stopped to admire our shop windows and stepped inside to buy their dream toy.

Hand in hand with the growth of the legendary Ferrari, our passion for models has led us to specialise in the sale of model cars and merchandise, making us the go-to store for the many enthusiasts in Italy and around the world.

Toys

Toys for babies and toddlers
Wooden toys
Educational games

Birthday lists
Gift vouchers

Models and Ferrari

Model kits and special models
Die-cast and assembled models

Limited edition Ferrari models
Official Ferrari merchandise

Been searching everywhere for that model?
Come to Giorgio Giochi and find it in store!

INCREDIBLE ASSORTMENT

60 YEARS OF EXPERIENCE

WORLDWIDE SHIPPING

collage-ferrari4

Come and discover our model car collection on permanent display at the

Ferrari Museum

News

Keep up to date with the latest news

24.09.24

The new web site is on-line

14.08.24

August closing

August 14 & 15 store closed

Get in touch with us

To receive more information about our products and services, please contact us. We will respond to all your requests.

Brands

Toys

Lego

Hasbro

Giochi Preziosi

Trudi

Editrice Giochi

Dal Negro

Mattel

Grandi Giochi

Clementoni

Goliath

Spin Master

Ravensburger

Little Tikes

Classic World

Hape

Models

Burago

Norev

IXO Models

Tamiya

AOSHIMA

Italeri

Maisto

Fujimi

Brumm

Belkits

Beemax

Look Smart